Finally prove how AI search drives real traffic and conversions
Connect GA4 to see how many sessions come from AI search, which pages those users land on, and which sources actually convert.
AI traffic overview
See total sessions from AI search in the last 30 days, how that is trending over time, and how much of your overall traffic now comes from AI sources.
Which AI engines send you traffic
Identify which LLMs drive the most qualified visits and which ones are slowing down.
Pages AI search sends traffic to
Get a ranked list of URLs AI search actually sends users to, with sessions and key events.
Traffic trends by AI source
Break down performance by referrer over time so you can see shifts in volume.
Most AI monitoring tools show you mentions.
We show you performance.
You can't measure what matters. You see AI mentions, but you can't connect them to actual traffic, conversions, or revenue. Leadership asks "Is AI search working?" and you have no data to answer.
You can't compete strategically. You know competitors appear in AI answers, but you don't know which prompts they're winning, why they're chosen, or what content gaps are costing you visibility.
You can't prioritize improvements. You get generic "optimize for AI" advice, but no specific guidance on which citations to earn, which content to update, or which prompts to target first.
Tie AI visibility to
qualified demand.
Measure the prompts and engines that drive real traffic, conversions, and revenue.
Finally, the reporting your leadership keeps asking for
One platform to see, compete, and prove ROI of AI search.
Treat AI like a channel
See total AI referrals in the last 30 days, how that's trending, and how much of your total traffic now comes from AI sources. This gives you a baseline you can report, just like organic, paid, or social.
Know which AI assistants are actually sending you traffic
See which AI engines — ChatGPT, Perplexity, Copilot, Gemini, Claude, etc. — are driving sessions to your site, and how each one is moving over time.
See which pages AI search is sending traffic to — and what those visitors do next
Every session is attributed back to source and page, so you can answer the only question that matters internally: "Is AI search doing anything for us?" You can show traffic, conversion, and revenue contribution from AI.
See trend shifts by engine, month over month
Track how each AI referrer is moving over time so you can spot spikes, slowdowns, or emerging sources early. If Perplexity drops 50% and Copilot starts climbing, you'll see it in the data — and adjust your focus before you get surprised.
And so much more you need to nail your generative engine optimization strategy
Track competitors, see why they're getting recommended, watch position shifts, and get a focused list of prompts you should be winning next.
Track the competitors that actually matter.
Pick the brands you care about and we'll monitor how often they're recommended across high-intent prompts. We'll even surface "emerging" competitors you're being compared to so you don't get blindsided in deals.
See why they're winning a prompt — down to the source URL.
For any prompt (e.g. "best [category] for [ICP]"), see who's being mentioned, which pages are being cited, how often they're being pulled into answers, and which models are repeating them. This shows you the exact assets fueling their visibility so you know what you need to build, update, or replicate.
Watch your position vs. competitors over time.
See daily movement in AI answer rankings across your competitive set. Know when you're holding #1, when you're slipping, and when a rival starts gaining visibility so you can respond before it shows up in pipeline.
Get a prioritized list of prompts you should be winning next.
We surface high-intent prompts where you're not being mentioned — but a competitor is. You get the gap, the competitor, and when we last saw it. This becomes your content / enablement to-do list, not a guessing exercise.
Frequently Asked Questions
Answers to common questions about how ANALYZE attributes AI-driven traffic, conversions, and revenue back to specific sources.
Tie AI visibility to
qualified demand.
Measure the prompts and engines that drive real traffic, conversions, and revenue.
